One of the nation’s largest growing multi-media football platforms has moved to ignite South Florida high school football landscape.
FootballHotbed.com made a pair of significant moves Friday, June 9, 2017 – pushing its brand to the forefront of the market – partnering with 411 Pain as a title sponsor and adding veteran South Florida sports journalist J.T. Wilcox to its staff.
411 Pain, a South Florida based legal and medical referral service, comes aboard as a full supporter of Football Hotbed – serving as a visible presence on the South Florida high school football scene while also making tangible contributions to the community through involvement in prep sports contests and Football Hotbed hosted events.
Football Hotbed publisher Brandon Odoi called the partnership with 411 Pain an exciting opportunity with mounds of potential.
“This is an exciting time,” Odoi began. “I want to thank Harley Lewin and all of the great people at 411 Pain for believing in Football Hotbed and what we stand for. We have taken great pride in building our brand on increasing exposure for athletes and hardworking teams and their support allows us to expand our scope in South Florida and beyond to reach a statewide audience.”
It has been commonplace over the past decade that 411 Pain has given generously to the South Florida community – through donations to area charities, holiday giveaways, and other ventures – and now the reputable service will reach Miami-Dade, Broward and Palm Beach counties on a grassroots level through Football Hotbed and its audience.
Those needing legal or medical referrals through 411 Pain need not dial the main 1-800 line but a special direct line to the dedicated Football Hotbed brand ambassador to connect them with 411 Pain and streamline their experience.
Football Hotbed’s family also grew in a “Man-Sized” way when it welcomed the addition of sportswriter J.T. Wilcox.
Wilcox, who has worked in the South Florida market for more than 11 years, joins the Football Hotbed staff and will serve as its Digital Director and Senior Writer. Over the span of his career, Wilcox has worked for The Miami Herald, The Miami Sports Tribune, CBS Miami and 560 WQAM.
He has won multiple awards, including the 2015 CCNN Live “Best Print Writer” award, and brings a wealth of experience to the Football Hotbed family.
Wilcox, the son of legendary South Florida public address announcer William Wilcox, called his joining Football Hotbed “a match made in heaven”.
“I’ve considered Brandon [Odoi] a friend for a while now…and once the opportunity came up for he and I to work together – it was a no-brainer for me,” Wilcox said. “I’ve watched Football Hotbed’s work from afar for a couple of years and I admired what they’ve built. I also saw a plethora of potential for it to become the leading platform for football coverage in the state of Florida – and beyond.”
“It’s my goal to make Football Hotbed a household name…and with the staff that we’re putting in place, I know it will happen,” Wilcox added.
With Wilcox comes his highly-regarded column The Bald Predictions as well as a re-launching of his podcast The Baldcast. Football Hotbed will also become a preeminent source for breaking news in the world of South Florida high school football as Wilcox is one of the best-connected reporters in the area.
“I truly believe people will be blown away once they see all the things that we have in store,” Odoi said. “What can I say? It’s a Hotbed World.”
Football Hotbed was founded in 2011 in Miami, Florida as a multi-media platform that exclusively covers football. It quickly became one of the most trusted media outlets covering football nationwide. From that basis, it began broadcasting National High School Football Games of the week, with the largest broadcast attracting over 30,000 viewers in 2016.
Hotbed serves as both a digital media platform with coverage of professional, collegiate and middle and high school football. It also serves as a showcase platform for middle and high school athletes hoping to play at the highest levels of the sport.